In the high-speed world of real estate, entrepreneurs constantly search for ways to streamline operations, boost productivity, and avoid burnout. One solution has become increasingly popular—and powerful—in this space: Virtual Assistants (VAs).
Whether you’re managing multiple properties or juggling client communications, VAs offer the support real estate investors need to focus on what matters most—growing the business. And for many, including myself, they’ve been instrumental in unlocking a life of greater freedom and flexibility.
From Burnout to Balance: My Real Estate Journey
As a real estate investor, entrepreneur, and mother of three, I understand the challenge of wearing too many hats. When I appeared on the R.E.A.L. Moms Podcast with Shae Spitz, I shared how my family and I have been able to travel full-time while I manage both a property portfolio and a virtual staffing business.
This lifestyle wouldn’t be possible without my team of virtual assistants.
🎧 Listen to the full episode here
Why Virtual Assistants Are a Game-Changer in Real Estate
Real estate involves a complex mix of admin-heavy responsibilities: property management, scheduling, tenant communication, deal analysis, and more. VAs help absorb this workload, handling everything behind the scenes so you can focus on high-level strategies and decision-making.
They function like expert mortgage brokers—cutting through the noise, managing details, and keeping your operation running smoothly.
Lessons from the Field: Learning the Hard Way
Early in my investing career, I purchased a short-term rental in Myrtle Beach while vacationing. On the surface, it seemed like a great investment. But once reality set in—extensive repairs, difficult coordination with service providers, and the fact that we lived eight hours away—I found myself overwhelmed.
That experience was a turning point. I realized the importance of remote systems and trusted support.
This led to the founding of WorkerGenix, a virtual staffing company created to help other entrepreneurs build reliable, remote-first teams capable of handling essential operations with ease.
What Can a Real Estate Virtual Assistant Do?
Here are just a few ways VAs support real estate professionals:
- Manage emails and customer service
- Track invoices and handle bookkeeping
- Oversee property listings and schedule showings
- Maintain tenant relationships and lease documentation
- Coordinate repairs and vendor communication
Their contribution frees up time, increases productivity, and ultimately, enhances profitability.
How I Built My VA-Driven Business Model
Starting out, I assigned basic tasks—like checking emails and booking appointments. As trust grew, so did my delegation. Today, my VAs assist with everything from property operations to client relations.
It took trial, error, and refinement. But with the right systems in place, I now have a team I can rely on—no matter where in the world I am.
How You Can Make VAs Work for You
To integrate virtual assistants successfully into your business, consider these best practices:
1. Define Roles Clearly
Set clear expectations. VAs work best when they know exactly what success looks like.
2. Invest in Training and Systems
Provide guides, video walkthroughs, and checklists. A little upfront training saves hours in the long run.
3. Keep the Communication Flowing
Stay connected with weekly meetings using platforms like Slack, Zoom, or Google Meet.
4. Delegate Strategically
Start with tasks that drain your time without adding value—admin work, scheduling, etc. As the relationship grows, you can pass off more complex duties.
Why Staying Informed Matters
The real estate industry evolves rapidly. To stay competitive, you must keep up with trends, laws, and market shifts.
Podcasts are a great tool for continuous learning. Whether it’s R.E.A.L. Moms or my own show, Freedom Blueprint, these platforms are packed with actionable insights you can absorb on the go.
Final Thoughts: Build a Business That Supports Your Life
Being an entrepreneur means facing failures, learning constantly, and iterating. But it also means designing a business that serves you.
With virtual assistants, smart systems, and a commitment to growth, you can build a business that supports your goals—whether they involve expanding your portfolio or spending more time with your family.
Let’s Scale Together
If you’re ready to scale your real estate business without sacrificing your lifestyle, virtual assistants may be your next best investment. With the right team, anything is possible.
📩 Contact me to learn how I can help you build a more efficient, profitable, and flexible real estate business.