Want to grow your real estate portfolio without constantly being on-site? Whether you invest locally or out of state, having a strong boots-on-the-ground team is the key to keeping your properties running smoothly without being the one handling every issue. The right local team allows you to scale faster, handle tenant concerns efficiently, and focus on growing your business instead of getting caught up in daily operations. In this episode, I break down exactly who to hire, how to build trust and accountability with your team, and the key interview questions to ask when vetting potential team members.
For a complete guide on optimizing and scaling your real estate investments, download my Freedom Blueprint! This essential tool walks you through ten key steps for organizing a profitable property portfolio. Click here to get your copy today!
A new episode comes out every Monday, so be sure to subscribe wherever you’re listening so you don’t miss the next one. You can also check out previous episodes where I talk about leveraging virtual assistants and technology to scale your investing business. This topic is especially relevant to me because, as some of you know, I’m currently traveling the world full-time with my family while maintaining my real estate portfolio in the United States. Right now, I’m in the middle of a five-month trip through Asia, meaning I’m operating my business from a completely different time zone. And yet, everything continues to run smoothly because of what I’m going to share today.
If you want to build a successful real estate investing business, understanding your numbers is non-negotiable. In this episode, I sit down with Cheryl Heller, a seasoned real estate investor and fractional CFO, to discuss the biggest financial mistakes investors make and how to avoid them. Cheryl shares her journey from corporate finance to real estate investing, the lessons she learned from deals that didn’t work out, and how she turned things around by treating real estate like a true business. We dive into short-term rentals, mid-term rentals, syndications, and the key systems every investor should have in place to stay profitable. If you’ve ever wondered how to structure your finances for long-term success, this conversation is a must-listen.
For a complete guide on optimizing and scaling your real estate investments, download my Freedom Blueprint! This essential tool walks you through ten key steps for organizing a profitable property portfolio. Click here to get your copy today!
Hello, my real estate investor listeners, and welcome to another episode. Today, I have with me my friend, real estate investor and fractional CFO, Cheryl Heller. Cheryl, thank you so much for joining me today.
Adrienne, I’m so excited to be here and talk to you about all things real estate investing.
I know Cheryl will share so much experience and wisdom with you since she works with investors and is also an investor herself. If you get value out of this, make sure to like the video, subscribe wherever you’re listening—YouTube, Spotify, Apple Podcasts—and drop a comment with what you found helpful or any questions for Cheryl or me. We’ll be monitoring the comments and will get you an answer.
Are you spending too much time on repetitive tasks instead of growing your real estate business? The right automation tools can save you hours every week, allowing you to focus on high-impact activities that actually move the needle. In this post, I break down the top six automation tools that real estate investors can use to streamline their operations, prevent costly mistakes, and scale faster. I’ll walk you through how I personally use these tools, the benefits they bring, and the tasks you should never automate. Plus, I’ll share insights on how technology has allowed me to build a thriving portfolio while traveling the world with my family.
For a complete guide on optimizing and scaling your real estate investments, download my Freedom Blueprint! This essential tool walks you through ten key steps for organizing a profitable property portfolio. Click here to get your copy today!
Are you spending too much time on repetitive tasks? What if I told you the right tech tools could save you 10 or more hours per week without sacrificing quality? In this second installment of my six-part leverage series, I’m breaking down how real estate investors can use technology to 10x their growth.
And why does leverage matter? Why am I spending six episodes talking about it? Leverage is what separates investors who are stuck in the grind from those who are truly scaling and achieving financial freedom. Technology is one of the fastest ways to create that leverage. It’s also one of the key reasons I’m able to travel the world with my family while my portfolio in the United States continues to generate income.
If you’ve ever wondered how to navigate the highs and lows of real estate investing, this conversation with Katie Kim is a must-read. Katie shares her journey from growing up in a construction family to becoming an investor and developer. She reveals the hard lessons she learned from early mistakes, the pivotal moments that shaped her approach, and how she now helps others structure profitable deals. We also discuss the power of leveraging virtual assistants to scale a real estate business. Whether you’re just getting started or looking for ways to optimize your investing strategy, this episode is packed with actionable insights.
For a complete guide on optimizing and scaling your real estate investments, download my Freedom Blueprint! This essential tool walks you through ten key steps for organizing a profitable property portfolio. Click here to get your copy today!
Hello, my investor listeners, and welcome! Today, I have with me Katie Kim from Austin, Texas. Katie, thank you so much for joining me.
Thank you very much for having me. My pleasure.
I am very excited. Katie is a friend of mine, and she is an experienced developer and investor. So I’m very excited for all that she has to share. And I want to make sure that you are hearing from all of our amazing guests and also the episodes where I share my own experience and wisdom. So if you haven’t already, please make sure to like this episode and subscribe wherever you are listening. If it’s on Apple Podcasts, Spotify, or YouTube, make sure to subscribe because we’re putting two episodes a week out right now for you. I want to make sure you get all of that really helpful content.
Most real estate investors know they need to delegate, but figuring out where to start can feel overwhelming. If you’re spending too much time on low-value tasks instead of scaling your portfolio, this post is for you. In this first installment of my six-part leverage series, I break down how virtual assistants can transform your business, helping you reclaim your time and focus on high-impact activities. I’ll walk you through the exact tasks you should delegate, the three best ways to hire a VA, and the critical mistakes to avoid. Plus, I’ll share how leveraging VAs has allowed me to scale my real estate portfolio while traveling the world with my family.
For a complete guide on optimizing and scaling your real estate investments, download my Freedom Blueprint! This essential tool walks you through ten key steps for organizing a profitable property portfolio. Click here to get your copy today!
Leverage is what separates investors stuck in the grind from those scaling to freedom. Today, we’re talking about one of the most powerful forms of leverage—a virtual team. Virtual assistants can handle the operational tasks that take up too much of your time, allowing you to focus on the work that truly grows your business. In this post, I’ll show you exactly which tasks to offload, how to find, train, and manage a VA effectively, and the biggest mistakes to avoid.
I first started working with virtual assistants in my real estate agent business. I was a solo agent in a new market and brought on a full-time VA to manage operations and busywork. Within six months, I had so much business that I built a real estate agent team, eventually growing it into a saleable asset that I later sold. Seeing that success, I wondered how I could use VAs in my real estate investing business. I quickly realized they were the perfect solution for handling forms, coordinating tasks, and managing tenant and guest messages. Now, because of my virtual assistants, I can travel the world full-time with my family while my real estate business in the U.S. runs seamlessly.
There are countless tasks real estate investors should not be doing themselves. Think of them as ten-dollar-an-hour tasks versus thousand-dollar-an-hour tasks. If you spend all your time on ten-dollar-an-hour tasks, you’re limiting your income potential. Some of the tasks that virtual assistants can handle include handling basic emails, calendar management, and operations. Lead generation and follow-up are also tasks that can be outsourced, especially if you’re spending hours cold calling or tracking leads. Marketing and social media scheduling can take up a lot of time, from creating posts to researching the best engagement strategies. Research and data entry are also time-consuming but necessary, making them perfect tasks to offload. Bookkeeping and accounting tend to be the most neglected aspects of an investor’s business. Many investors feel weighed down by financial records, yet these are tasks a VA can handle efficiently.
If you own more than a couple of doors, you likely already have enough work to justify hiring a VA. But once you decide to hire, how do you actually find, train, and manage them? Many investors fail in this process, so getting it right is key. There are three main ways to hire a virtual assistant. The first is through direct hiring, where you find, vet, and manage the VA yourself. This is the most cost-effective option but also the most time-consuming. The second is through a placement service, which is a middle-ground option where a service finds and screens candidates for you, but you still handle training and management. The third is through a full-service staffing agency, which is the most hands-off option. The agency handles hiring, HR, and replacement if needed, while you only manage tasks and workflow. The right choice depends on whether you have more time or more money. If you have time but little money, direct hiring is best. If you want to save time and don’t mind spending more, a full-service agency might be the right fit.
No matter which route you choose, proper training is essential. I use the “I do, we do, you do” framework. The first step is “I do,” where you record a video of yourself completing the task and explaining the process. The next step is “we do,” where you have the VA complete the task with your supervision and feedback. The final step is “you do,” where the VA handles the task independently. This structure ensures that your VA is properly trained and set up for success.
For task management, I highly recommend using tools like Monday.com or Asana. This keeps everything organized, tracks progress, and ensures accountability. I also believe in setting clear key performance indicators so VAs understand expectations and performance goals. Weekly check-ins, especially early on, help ensure alignment and prevent miscommunication.
Common mistakes investors make when hiring VAs include delegating the wrong tasks. VAs can’t make CEO-level decisions, so it’s important to start with an executive assistant to remove tasks you already know how to do. Another common mistake is skipping training. Many investors hire and assume the VA will figure it out along the way, but that often leads to failure. Proper onboarding and training are necessary for success. A lack of communication and systems can also create problems. Having a task management system and clear documentation is crucial.
The process of hiring and managing a VA is not just about delegation, but also about setting up the right systems to ensure seamless workflow and accountability. Establishing clear workflows and expectations ensures that tasks are handled correctly without micromanagement. Virtual assistants are an investment in efficiency, allowing you to focus on the high-level aspects of your business. Tracking key metrics and setting performance goals help you measure their impact on your business and ensure they are aligned with your objectives. Having a strong communication process, such as weekly meetings, structured updates, and detailed SOPs, builds trust and clarity between you and your VA, leading to long-term success.
Imagine if you could focus entirely on scaling your real estate portfolio while a skilled VA handled the day-to-day tasks. That’s exactly what my Real Estate VA Launchpad course is designed to help you achieve. It includes templates, checklists, and step-by-step guidance to make hiring and training a VA effortless. You’ll learn how to delegate effectively, avoid costly mistakes, and free up your time to grow your business. Don’t let overwhelm hold you back. Enroll now and take control of your time and business. Learn more at adriangreen.com/courses. I can’t wait to see how you transform your real estate investing with the right virtual assistant in place!
Julie Crawford went from being a stay-at-home mom to managing 73 rental doors and generating $60K a month in income. Her journey into real estate investing started with a simple conversation that sparked a passion for financial freedom. In this interview, Julie shares how she scaled her portfolio, navigated property management challenges, and leveraged creative financing strategies to grow her business. Whether you’re just starting out or looking to scale, this conversation is packed with insights on mindset, networking, and overcoming roadblocks in real estate investing.
For a complete guide on optimizing and scaling your real estate investments, download my Freedom Blueprint! This essential tool walks you through ten key steps for organizing a profitable property portfolio. Click here to get your copy today!
Hello and welcome! I’m really looking forward to our time today as I chat with Julie Crawford, a housewife turned real estate investor. Thank you so much for taking the time to come chat with me, Julie.
I’m so excited to be here. Thank you.
Julie has an amazing story. She and I are friends, and I’m really excited to bring her on and have her share her wisdom with everyone. To give you a little bit of an idea of her experience, Julie is a real estate investor who turned her husband’s W-2 income into a thriving portfolio of 73 doors, including single-family, multifamily, and midterm rentals. They are all managed through her own property management company. A former social worker and school counselor, Julie now focuses on building wealth and financial freedom while living out of state. She’s passionate about growing into larger multifamily deals and inspiring others to take bold steps toward their goals.
If you are a real estate investor, you have probably felt the frustration of dealing with your bank. Most banks are not set up for working with real estate investors, making banking a major pain point. Today, I want to walk you through my review of Relay Bank, which I switched to several months ago. Relay is designed for business banking and caters well to real estate investing. I will walk you through what I love about it, its features, pros and cons, and who it’s best suited for.
For a complete guide on optimizing and scaling your real estate investments, download my Freedom Blueprint! This essential tool walks you through ten key steps for organizing a profitable property portfolio. Click here to get your copy today!
If you are thinking about QuickBooks as part of your investment portfolio organization, check out episode 20 of my podcast, where I review QuickBooks and discuss the must-use features for real estate investors.
Now, let’s talk about Relay Bank. I will explain what makes a bank ideal for real estate investors, highlight four key features of Relay Bank that I find powerful, and discuss its pros and cons to help determine if it’s a good fit for you. Switching banks is a hassle, so it’s important to choose one that will serve you well long-term.
If you’ve ever wondered whether long-distance real estate investing is possible, this episode is for you. I sat down with Wes Thompson, a past client turned friend and successful real estate investor, to discuss how he built a thriving rental portfolio in Chattanooga, Tennessee—all while living overseas in Africa. From leveraging trust and relationships to navigating the BRRRR strategy and creative financing, Wes shares his journey, mindset, and strategies that allowed him to invest with confidence despite the challenges of distance. If you’ve been hesitant about out-of-state investing, this conversation will give you the insights and motivation to take the next step.
For a complete guide on optimizing and scaling your real estate investments, download my Freedom Blueprint! This essential tool walks you through ten key steps for organizing a profitable property portfolio. Click here to get your copy today!
Hello, listeners! Thank you for joining us for another episode. Today, I’m excited to welcome Wes Thompson, a past client who has become a great friend and an amazing real estate investor with a story worth sharing. Thank you so much for being here, Wes.
I’m really happy to be here. Thank you for the invitation, Adrienne. It’s always great to catch up with you.
I appreciate that. I know you have your own journey of traveling the world, and I’d love to start at the beginning. You’re a retired military officer investing in the Chattanooga, Tennessee, area. How did you get started in real estate investing?
Investing in the United States versus investing overseas—that’s what I want to dive into today. As you may know, I’m currently traveling full-time with my family, and we’re traveling internationally. A question I often get from people who know I’m in the real estate investing space is whether I’m picking up investment properties in these different countries. Today, I want to share the pros and cons of investing in the United States versus internationally and explain why I’m continuing to invest in the U.S. You’ll see what makes real estate investing in the U.S. unique, what challenges you might face abroad, and why the U.S. remains one of the best places to build and scale a real estate business.
For a complete guide on optimizing and scaling your real estate investments, download my Freedom Blueprint! This essential tool walks you through ten key steps for organizing a profitable property portfolio. Click here to get your copy today!
Investing in the United States versus investing overseas—that’s what I’d love for us to dive into today. As you may know, I am currently traveling full-time with my family, and we’re traveling internationally. A question I often get asked by those who know I’m in the real estate investing space is if I’m picking up investment properties in these different countries. Today, I’d like to share the pros and cons of investing in the United States versus what is available internationally and honestly tell you why I continue to invest in the U.S. If you’re thinking about investing internationally, this will give you some insight into the differences. And if you’re investing in the U.S., you’ll hear what I appreciate about it, which may help you feel even more confident about your investments.
Cindy West’s journey from Army veteran to corporate attorney to full-time real estate investor is nothing short of inspiring. After realizing the corporate world wasn’t for her, she pivoted to real estate, starting with wholesaling and quickly shifting to fix-and-flips and rental properties. In less than two years, she built a portfolio of 28 doors and left her W-2 job behind. In this conversation, Cindy shares the highs and lows of her journey, the lessons she learned managing renovations, and the strategic moves that allowed her to scale quickly. If you’re looking for practical insights on real estate investing, self-managing properties, and maximizing cash flow, Cindy’s story is packed with valuable takeaways.
For a complete guide on optimizing and scaling your real estate investments, download my Freedom Blueprint! This essential tool walks you through ten key steps for organizing a profitable property portfolio. Click here to get your copy today!
Hello, everyone! Today I have with me an amazing guest. I’m very excited for her to share her story—how she’s gone from being an Army veteran to a full-time attorney and now a full-time real estate investor. I have with me my friend and amazing investor, Cindy West. Cindy, thank you so much for being with me today.
Adrian, thank you so much for having me. I’m really excited to be here and to share my story.
And you have such a great story. I know there’s going to be so much wisdom for our listeners in hearing and learning from where you have been. I teased your background a little bit there, but why don’t you walk us through your journey? Tell us about how you were brought up, what you were doing initially, and how you got into real estate investing.
