Mastering Real Estate Operations: Hiring, Firing, and Building Your Dream Team

Image of Adrienne Green asking a question, with a house being held in a hand and text that reads, "Overwhelmed by Your REI Portfolio?"
Overwhelmed by Your REI Portfolio? Learn how to organize your investments with Adrienne Green’s guidance.

Running a successful real estate investing business can feel overwhelming—especially when it comes to hiring, managing, and sometimes firing team members like virtual assistants (VAs). But don’t worry, I’ve been in your shoes and I’m here to share the wisdom and tools that will help you handle these tasks smoothly.

If you’re a real estate investor looking to o1ptimize your operations, you’re in the right place. Let’s dive in!


Why Having the Right Team Matters

As an established real estate investor, you’re likely investing time, energy, and money into growing your portfolio. Maybe you’ve hit a point where things aren’t as easy as you expected, or you’re not making the money you thought you would. This is where leveraging the right team and systems comes in. The good news? You don’t have to do it alone, and with the right tools, you can achieve your goals faster and easier.

I’ve been where you are—disorganized, flying solo, and solving problems as they arose. But now, I have a clear vision, financial tracking in place, and solid systems that leverage technology and VAs to save time and energy. I want to help you get there too.


Mindset: The Foundation of a Thriving Real Estate Business

First things first: mindset. If you want to build a successful business, you need to start with the right mindset. It’s not just about making money—it’s about setting a vision and having a plan to get there.

Vision is Key
One part of mindset that’s crucial for real estate investors is having a vision. This can be as simple as imagining where you want your business to be in one, three, or five years. When my husband and I first started, we created a vision board that included the dream of owning a beach house—and guess what? That vision became a reality! Setting a vision for your future investments helps you focus on long-term success.

Set Specific Goals
Once you have a vision, break it down into specific, measurable goals. These goals will help you move closer to your vision each quarter. To make this even more effective, track your weekly activities and stay accountable.


Financial Mastery: Know Your Numbers

Financial mastery is essential for any real estate investor. Too often, I see investors who don’t have a clear grasp on their numbers, whether it’s income, expenses, or profits. If this sounds like you, don’t worry—it’s fixable!

Track Your Key Metrics
Start with the basics: income statements, balance sheets, and cash flow. Set up these financial statements and conduct quarterly reviews. Knowing your financial metrics allows you to make informed decisions—whether it’s keeping a property or reinvesting elsewhere.

By tracking these numbers, I’ve been able to see where my properties were excelling or underperforming. With this knowledge, I could decide to sell or refinance properties that were no longer giving me the returns I wanted, and then reinvest in higher-performing assets.


Efficient Operations: Systems and People

Finally, let’s talk about operations—the backbone of your real estate business. Efficient operations save you time, minimize issues, and keep things running smoothly. Here’s how you can build operational success.

Leverage Technology
The right tech tools can make a huge difference. Whether it’s property management software or tools that streamline your rental listings, technology saves you time and reduces manual work. For example, vacation rental software helped me manage multiple listings across platforms, reducing workload while increasing profits.

Use Virtual Assistants (VAs)
Virtual assistants can be a game-changer for real estate investors. They can handle a variety of tasks, from bookkeeping to tenant communications. But I get it—it can feel overwhelming figuring out who to hire, how to train them, and when it’s time to let someone go. That’s why mastering these systems is key to scaling your business efficiently.


Take Action Now: Get Your Freedom Blueprint

Want to take your real estate investing business to the next level? I’ve put together a Freedom Blueprint that outlines the 10 essential systems every investor needs to run an organized and profitable portfolio.

You can download it to see what systems you’re missing and start building the business—and life—you want. Click here to get your Freedom Blueprint today and start streamlining your real estate business for more success in less time.


Final Thoughts

Building a successful real estate investing business doesn’t have to be overwhelming. With the right mindset, financial mastery, and efficient operations, you can reach your goals faster than you think. Subscribe to my YouTube channel for more tips and insights, and let’s work together to turn your portfolio into a thriving, scalable business!

Thoughts from Keller Williams Mega Agent Camp 2023

Last week I went to Keller Williams Mega Agent Camp, a conference with roughly 7,000 top-producing agents who came to learn and grow their businesses. The biggest takeaways for me were:

1- Be kind. Recognize everyone we’re dealing with is a human being, doing the best they can. In this industry, like many, people can be harsh. Agents, investors, clients, everyone! If we can treat others with some kindness, whether they meet us with that or not, we’re doing our part to make it a better world.

2- Go deep! Choose one strategy and commit to doing it at a high level. Realize you will likely fail the first few (or several!) times. Commit to mastering it, and the rewards will come. While this was presented in the context of a real estate agent business, I believe it applies to all ventures! In real estate investing, I see this issue all of the time. People don’t commit to one strategy until it’s mastered. Instead, they bounce around, never mastering anything!

3- It’s always a good time to buy the right piece of real estate. This one wasn’t new, and yet somehow some people still think it’s better to wait to buy real estate?! 🤣 So it bears repeating.

4- Gary Keller believes we’re likely at the bottom of the real estate market, so there’s nowhere to go but up! While I’m hesitant to buy into any market predictions, Gary’s been around for quite a while, lived through many market cycles, and surrounds himself with experts on the topic.

What do you think of these takeaways? Do they apply to your business?

Click the link to see more details: https://adriennegreen.com/latest-news/

March Madness! Basketball? No! NOVA Housing Market!

March’s newsletter is ready for you. View it below or click here to download. The newsletter’s helpful articles include:

  • Pest Inspection Details
  • 5 Financial Benefits of Owning a Home
  • What is an Earnest Money Deposit?
  • Latest Northern Virginia Real Estate Market Statistics

 I’m excited about the included profile of Resa Kierstein. Resa runs a local flooring company that offers top quality products at competitive prices with service and quality to match. Reach out to Resa here!

Thinking of buying or selling a house? Reach out for an appointment now.

February’s Newsletter is Here!

February’s newsletter is ready for you. View it below or click here to download. The newsletter’s helpful articles include:

  • Home Inspection Details
  • 5 Financial Benefits of Owning a Home
  • What is a a Real Estate Contract Contingency?
  • Latest Northern Virginia Real Estate Market Statistics

 I’m excited about the included profile of Elena Sonnino, local life coach, speaker, and yoga instructor. Elena is an amazing woman who is dedicated to helping others thrive. Reach out to Elena here!

I recently enjoyed a chat with Elena where she shared some wisdom regarding how to handle the stress of Northern Virginia living; here’s a video from our time together.

 
 

Thinking of buying or selling a house? Reach out for an appointment now.

 

Stress Busting Strategies with Elena Sonnino

I enjoyed spending some time with local life coach Elena Sonnino, who shared some of her wisdom and strategies to handle the stress of everyday life, especially life in Northern Virginia!

To learn more about Elena, visit her website: https://www.elenasonnino.com/, and her facebook page: https://www.facebook.com/groups/liveyoursunrise/.

Appreciate the video? LIKE it and SUBSCRIBE to my channel, thank you!

YouTube Channel Will Have Weekly Content

Looking for the latest in real estate news? Want to learn more about buying, selling, or owning a home? How about investing in real estate or managing tenants?

I post weekly videos on these topics on my YouTube channel, check it out to learn more! (While you’re there click the red SUBSCRIBE button to get notified when I release new videos!)

https://www.youtube.com/channel/UCEhdJpYlp1kXlfuJOUaO8XA

November’s Newsletter is Here!

November’s newsletter is ready for you. View it below or click here to download.

The newsletter’s helpful articles include financial mistakes to avoid when buying a home, fall book recommendations, and the latest Northern Virginia real estate market statistics.

Read all about local photographer Justine Smith and her business Fluttering Shutter Photography. I met Justine through a friend who is one of Justine’s clients, and I was impressed by her photography portfolio. Looking to have some family photos taken? Talk to Justine today!

Thinking of buying or selling a house? Reach out for an appointment now.