
If you want to build a successful real estate investing business, understanding your numbers is non-negotiable. In this episode, I sit down with Cheryl Heller, a seasoned real estate investor and fractional CFO, to discuss the biggest financial mistakes investors make and how to avoid them. Cheryl shares her journey from corporate finance to real estate investing, the lessons she learned from deals that didn’t work out, and how she turned things around by treating real estate like a true business. We dive into short-term rentals, mid-term rentals, syndications, and the key systems every investor should have in place to stay profitable. If you’ve ever wondered how to structure your finances for long-term success, this conversation is a must-listen.
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Hello, my real estate investor listeners, and welcome to another episode. Today, I have with me my friend, real estate investor and fractional CFO, Cheryl Heller. Cheryl, thank you so much for joining me today.
Adrienne, I’m so excited to be here and talk to you about all things real estate investing.
I know Cheryl will share so much experience and wisdom with you since she works with investors and is also an investor herself. If you get value out of this, make sure to like the video, subscribe wherever you’re listening—YouTube, Spotify, Apple Podcasts—and drop a comment with what you found helpful or any questions for Cheryl or me. We’ll be monitoring the comments and will get you an answer.
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